PERSPECTIVES OF YOUNG DIGITAL NATIVES ON DIGITAL MARKETING: EXPLORING ANNOYANCE AND EFFECTIVENESS WITH EYE-TRACKING ANALYSIS

Perspectives of Young Digital Natives on Digital Marketing: Exploring Annoyance and Effectiveness with Eye-Tracking Analysis

Currently, there are a wide range of approaches to deploying digital ads, with advanced technologies now being harnessed to craft advertising that is engaging and even tailored to personal interests and preferences, yet potentially distracting and irritating.This research seeks to evaluate contemporary digital advertising methods by assessing how a

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Mass spectrometry of the white adipose metabolome in a hibernating mammal reveals seasonal changes in alternate fuels and carnitine derivatives

Mammalian hibernators undergo substantial changes in metabolic function throughout the seasonal hibernation cycle.We report here the polar metabolomic profile of white adipose tissue Floor - Nets isolated from active and hibernating thirteen-lined ground squirrels (Ictidomys tridecemlineatus).Polar compounds in white adipose tissue were extracted f

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New cetacean fossils from the late Cenozoic of South Africa

Marine sediments from the western coast of southern Africa record the origin of the Benguela Upwelling System, one of the most productive in the world.High productivity, in turn, is reflected in a diverse marine mammal fossil assemblage, comprising whales, dolphins and a phocid seal.Here, we describe new records of baleen whale (mysticete) fossils

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Increased expression of the immunoproteasome subunits PSMB8 and PSMB9 by cancer cells correlate with better outcomes for triple-negative breast cancers

Abstract Proteasome dependency is a feature of many cancers that can be targeted by proteasome inhibitors.For some cancer types, notably breast Headband cancer and triple-negative breast cancer (TNBC), high mRNA expression of a modified form of the proteasome, called the immunoproteasome (ImP), correlates with better outcomes and higher expression

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